CASE STUDY
$86k launch with a 17 day runway PLUS entrepreneurial evolution with Adaptive.
"If you know what you want and are looking for moral support as you rise into your next evolution, Paul and Melissa are super compassionate and skilled and hold a really strong container for that next passage for you to see your brilliance and to step into that brilliance."
Britt B Steele, Personal Development Coach
Britt is an educator and coach in the area of women's health with a strong spiritual, though not religious, emphasis. She offers a number of online courses, podcasts, a premium membership called Sanctuary and runs a retreat center, La Sagrada, in Mexico. Britt's endeavors also include a nonprofit component that supports projects for women's education, empowerment and health care services for children.
Britt's Adaptive experience started with big dollar BANG, successfully pulling off an $86,000 launch during a tiny 17 day launch runway.
"I joined very specifically to launch my membership. I loved that the work that Paul and Melissa do is completely different from the work I do in the world. Their business perspective was not in the world of mind and body wellness. So I felt like I would get a lot of perspective."
"I wanted to launch a membership and when I ran the numbers, I realized that having Paul and Melissa and the team of coaches available to me, was absolutely worth its weight in gold knowing I had that support and didn't have to go searching for answers as I launched my membership."
"I had looked at other programs, but really felt like I just needed coaching and a team of people who could point me in the right direction in a flash when I needed help. And that's what I got."
"I literally signed up and had seventeen days before my membership was going to launch. And it was absolutely worth it, there's no way I would have been able to do it without Paul and Melissa. Because I didn't know how to do it and I didn't have the confidence in what I needed to do in order to get all of that done in those 17 days.So I just followed their very specific blueprint and rolled it out and won."
"Seventeen days later I had an extra $86,000 in my bank account. That's more than I made in my programs for the whole year."
"I mean, it was just a super great financial move on my part."
"Seventeen days later I had an extra $86,000 in my bank account. That's more than I made in my programs for the whole year."
"I mean, it was just a super great financial move on my part."
Yet, that wasn't even the most significant impact Adaptive had on Britt's business.
"During one of our Adaptive seasonal retreats, Paul and Melissa talked about the formula that they use as far as laying out all of their blog topics, podcast topics, so everything feeds into the next thing. I looked at that and I sat with it, and I took some screenshots to kind of see what they were doing and how they scheduled it out. Then, I literally just stepped back, took my content, plugged it into what I understood to be their formula and started repurposing. I'm not currently tracking the direct sales, but what I know is that there's engagement, and it gives me space to not have to think about. I'm not thinking I gotta write a blog or get a podcast out."
"There's a system in place. It works. It's beautiful".
It populates everywhere, Facebook, social media, email, all of it. There's a process through which once people decide they want a given lead magnet, it carries them through to Clean Start, a 28 day evergreen program. It's the first time I've ever done an evergreen program and now all of my lead magnets are going into that.
Britt's Content Plan
Listen to exactly how Britt made this happen…
"Melissa has been exceptional, supporting that process."
"Also looking at my sales pages and reviewing the email series and saying, Yep, that makes sense. Because sometimes I'm like, Okay, I know, I need to get them from here to here. But this whole thing, it's like a big foggy field, I have no idea what to do."
"Then Melissa just drops in and is like, here's examples, go to this program, go do this, check this out. And it's just all there. I love it. The language isn't mind/body. It's not a spiritual language, it's business language. So I'm able to take that and put a completely different slant on it. It creates a fresh voice in my industry."
"I think my next big step is to figure out what I can let go of. I feel like I'm a content hoarder. I've got the radical self-care roadmap, a seven day jumpstart, 21 day this and a 28 day that and 108 day this and a membership and a podcast and retreats I'm trying to run. I just opened a retail space and I've got a nonprofit component. I'm the one who's doing all this and I'm here to say, I can't do it all."
"So this is the year that it's like okay, let's start moving some stuff evergreen, let's start seeing what can fall away and repurpose those things that are worth redoing."
"I'm ready for it all to be a really well greased wheel instead of lots of different pieces."
Elevating your life and capacity as an entrepreneur with Adaptive
"I will say one other thing that Paul coached me through because I was full up to my eyeballs and I see them doing this. I live in Mexico and it's really reasonable for me to bring in people to help me in my house. That was a huge step for me to take, it wasn't a huge financial step, but energetically and emotionally to make that step and to put that sort of worth on my time value on my time was huge."
Elevating your life and capacity as an entrepreneur with Adaptive
"I will say one other thing that Paul coached me through because I was full up to my eyeballs and I see them doing this. I live in Mexico and it's really reasonable for me to bring in people to help me in my house. That was a huge step for me to take, it wasn't a huge financial step, but energetically and emotionally to make that step and to put that sort of worth on my time value on my time was huge."
Britt's advice for someone considering joining the Adaptive family.
"There's a massive amount of resources and support in the program. And I think anyone who is looking to launch a membership, in my experience, it's a no brainer. For me, it was just an absolute no brainer and paid for itself multiple times over."
"If you know what you want and are looking for moral support as you rise into your next evolution, Paul and Melissa are super compassionate and skilled and hold a really strong container for that next passage for you to see your brilliance and to step into that brilliance."
Did Britt's Story Inspire You?
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